The Web is a Highway – Service Websites Shouldn’t be Just Billboards According to WebsiteHostingRating.com, as of January 2020 there were more than 1.74 billion websites. That’s not pages, articles, or posts; that’s websites. The amount of content on the Internet is so massive, it’s somewhat of a technology miracle when someone enters a…
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Redesigning Your Homepage? 10 Common Mistakes You Need to Avoid If you need a new homepage for your website or you’re considering a redesign, it’s important to take the time to get it right. Your homepage is typically the first experience potential customers have with your business and you only have a few seconds…
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How to Use Social Listening to Sell More Being a business owner without access to customer feedback is like being a watchman with a blindfold. What sets you apart as a business owner is your ability to deliver what your customers desire. To do this without listening to your target market would be leaving…
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How to Encourage Innovation at Your Company The world of business never stays still, and your company can’t just coast along on old successes forever. To increase profit and boost your company’s growth, you need to encourage innovation. Your company needs creative people who spend their time coming up with better and more advanced…
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How Ecommerce Marketing Can Help Grow Your Business Simply building a modern-looking website which is easy to navigate is only half the battle for a business owner who wants to compete with their competitors. You need to build awareness of who you are and what value you bring to your customers before you can expect…
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4 Tips for Setting Marketing Goals That Get Results The objective of marketing is to reach your target market in order to communicate the benefits of owning your products or using your services. The ultimate goal is to effectively acquire and maintain your customer. That being stated, your marketing objectives should be associated with…
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Pinterest is one of the most popular social media websites on the internet today. Many people have used this site to grow their businesses with tremendous success. It has millions of daily active users, which means tons of potential for promoting your brand. If you want to grow your business as effectively as possible, it…
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You can have a professionally built, visually appealing, fully responsive website. You can own a brand that features the very best products or services in your niche. However, if your site has little-to-no traffic, none of that will matter. Your target audience won’t know you exist, you will not have any sales, and your brand…
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Content marketing is a crucial part of any successful digital marketing strategy, but many businesses are still making mistakes that are damaging their reputation. Fortunately, any marketer can turn things around if they recognize where they’re going wrong. To strengthen your content marketing strategy, here are 13 common content marketing mistakes you should aim to…
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The design of an e-commerce store plays a crucial role in the overall conversion rate. If visitors get a negative impression after arriving on your site, they will probably leave quickly. The design of a store involves both the major elements that are immediately visible and the subtler details that are less obvious at first…
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